![‘Contented,’ says the cellist, rehearsing for his Bates senior recital](https://www.bates.edu/news/files/2021/11/211027_-Arie-Van-Vuuren_Cello_Rehearsal_0299A-200x133.webp)
William Gardner
Passionate about design and its effectiveness in the consumer world, Gardner creates alternative packaging for different products — wine, coffee and energy drinks. “Packaging design intrigues me most because it serves so many purposes at once,” he says. “It must inform and entice the consumer, remain consistent with a brand, sell the product to a target market and effectively contain the product.”